Gulf Air Group (GFG) and Amazon Web Services (AWS) collaborate for transformative innovation in aviation

Tuesday, November 19, 2024

Gulf Air Group (GFG), Bahrain’s aviation group and Amazon Web Services (AWS) today announced a strategic collaboration to accelerate innovation across GFG’s aviation operations, leveraging the power of the AWS Cloud.

This collaboration will focus on key areas to transform the passenger experience and enhance operational efficiency.

The collaboration was signed by Mohamed ElShanawany, Country Leader, AWS, and Gulf Air Group Chief Technology Officer, Ahmed Naeemi.

“This collaboration with AWS marks a significant step forward in our digital transformation journey,” said Gulf Air Group Chief Executive Officer Jeffrey Goh.

“By combining AWS’s leading cloud capabilities with GFG’s aviation expertise, we are set to unlock new levels of innovation and deliver exceptional experiences for our passengers and stakeholders.

This partnership will empower us to build a more responsive, robust, and customer-centric future for aviation.”

In his remarks to Bahrain News Agency (BNA), Yasser Hassan, Managing Director of MENA and Turkey region for Amazon Web Services, said, “The partnership is designed to develop cloud innovation for Gulf Air’s operations, leveraging advanced tools such as Gen AI, Bedrock, and SageMaker to enhance services across airports and aircraft”.

GFG and AWS will work closely together, sharing best practices and industry knowledge to address the unique challenges of the aviation sector.

GFG will modernise its digital foundation across both airport and airline segments using AWS’s cloud services, driving improvements in operational efficiency and scalability.

GFG and AWS will explore the potential of Artificial Intelligence and Machine Learning (AI/ML) to focus on personalising and enhancing the customer experience throughout their journey.

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